The Mapes Hotel: Reno’s Lost Art Deco Jewel
The Mapes Hotel in Reno, Nevada met its demise on Superbowl Sunday of 2000 when 75 pounds of explosives packed inside the structure’s support columns brought it to the ground. The controlled demolition came despite years of effort by a number of groups within the community to preserve the building with lawsuits, redevelopment proposals, and grass roots lobbying efforts. The National Trust for Historic Preservation even took up the cause, challenging the destruction in a lawsuit that eventually reached the Nevada Supreme Court.
While the efficacy and justification of demolishing the Mapes is debatable, one thing that is not is the glorious history of the hotel. It was built in’47, and signaled the start of the modern era of casino gambling. Despite the notoriety of Bugsy Siegel and the Flamingo in Las Vegas, it was the Mapes that became the first building in the nation to have a hotel, casino and live entertainment under one roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of ‘The Misfits’. Joseph McCarthy, America’s famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn’t have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.
In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Sinatra, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes prospered during the 60′s and 70′s. The hotel finally closed in’82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.
While the last twenty years brought an amazing boom in the population and economy of Southern Nevada, the Northern part of the state didn’t see much of it at all. For that reason, the urgency of destroying the Mapes is even more questionable. In the Las Vegas area, its easy to justify the demolition of older hotels with simple economics–the older properties simply can’t compete in the current mega-resort dominated marketplace. Furthermore, the insane valuation of the land on which they sit makes it financially unfeasible to preserve them as pop culture museums.
That’s not the case in Reno, where vacant land and/or buildings ripe for redevelopment are abundant downtown and in the other casino areas of the city. The official reason that the Mapes had to come down was that the city needed the land to expand its vision for downtown redevelopment. While this is certainly a much needed effort, to suggest that the existence of the Mapes was a barrier is absurd. In fact, many of the proposals rejected by the city would have gone a long way to enhance the revitalization of downtown Reno and included artists lofts, office space and other mixed used properties. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.
The behavior of the City Redevelopment Authority throughout the process has come into question. Overlooking the Truckee River, the hotel was perfectly placed between the downtown casino area and the riverfront district. In’96, the city purchased the htoel and began accepting proposals for redevelopment. Despite receiving a number of proposals that made sense both in terms of their financial workability and positive impact on the downtown area, the City Redevelopment Authority nixed all of them and insisted that the hotel be razed.
After the demolition of The Mapes Hotel, the lot remained vacant for almost a year until a temporary ice skating rink was constructed in the winter of 2001. The site now houses a permanent ice skating rink which, while not a bad use for the land, brings into question the insistence by the City Redevelopment Agency that none of the proposals to preserve the building were viable. Clearly, they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was ‘haunted’ and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark of a more civilized era.
Ross Everett is a widely published widely published freelance sports writer and respected authority on World Series betting. His writing has appeared on a variety of sports sites including sports news and sportsbook review sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former energy secretary Donald Hodell.
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