Muslim Female Are Taking Part In Aqua-Aerobic And Swimming Occasions!
All these year’s Muslim females have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a girl to cover all the things besides the girl’s face, hands and feet.
The swimwears available in the market were either not targeted for the Muslim female as they led to demonstrate of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating “As an active Muslim girl, I found it difficult to participate in a few sports, simply because of all the excess outfits we were putting on. Additionally, the veil very unpractical when playing sports”.
For a market that was not targeted by large market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a perfect potential and designs need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that design women’s sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids. Among all these items the most admired and reviewed is “Bodykini”.
Surely, Oliver had the support and opinions of his Iranian family members and an knowledge of over 20 years in the family textile business. Before designing the final product “Bodykini”,. In the course of his time, he learned the important attributes targeted whilst designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks excellent, designed for modest comfort, adheres to Islam’s tradition and most importantly lets women swim without any fear.
It does for that reason by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated each thing into 2 primary piece of dress up: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not just highly Chlorine resistant though too provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low waterway absorbency, dries fast and ensures complete stretch in all directions leading to comfortable swimming or aqua-sport.
The Bodykini arrives in two colors to choose from and two special functions. The original feature is the two elastic bands that are attached at the inside of the pants that get buttoned to the inside of the suit, which prevent the suit from floating in the case the swimmer performs a feet primary dive. The second feature is the small pocket with a zipper in the pants; ideal for keeping small items like keys or money.
For this reason now, with products like Bodykini both the problems namely: meeting the Islamic common requirements and availability of a comfortable swimming clothes for lady, are solved.
Bodykini is obtainable online at bodykini. com. Along with this Bodykini has been unveiled in the Middle East and is obtainable in Dubai at Al Boom Marine retail stores or at the Dubai Females Club.
Now, Islamic woman may remain more active and enjoy the aqua sports with the power of Bodykini.
The Bodykini modest swimwear is becoming famous among not only the Muslim population however , also among all those lady who love to cover their bodies and prevent the tans while enjoying the relaxing water.
Having said all this,. Taylor, of Azizah Magazine, says that
“In one other 15 years there’s going to be a sizable Muslim consumer market and lots of demand”.
I think we’re where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market. ” Further more, Arun Jain, a marketing professor at the University of Buffalo in New York State, concurs and states that given the growth potential of the Muslim community in the United States, major sportswear manufacturers could be missing out on an possibility to break into an emerging market.
Moreover, more than only the Muslim girl the contemporary world women comprising of Christian, Jews and others don’t appears the need to signify off their bodies and strive to be modest.
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